Which stores does Africori distribute to?

We deliver to a large network of stores and services across Africa, including MTN Music+, Tecno BoomPlay, Vodacom V Live, as well as all the major international services such as iTunes, Spotify, YouTube and Google Play. A full list can be found here.

How do I submit music to Africori?

Once you have signed up, you will be assigned a designated account manager who will handle all your new releases. You can also email submissions to We need you to submit assets in the following formats:

  • Audio: 44.1kHZ WAV (16 bit)
  • Artwork: High resolution, min. 1500 x 1500
  • Metadata: completed template
How long does it take to get my music online?

We ask for a minimum of 3 weeks notice for all new releases. This allows us enough time to process the release, deliver to stores, and arrange promotions with stores ahead of release date. In cases of emergency, we can help with faster deliveries, but please note that our marketing efforts will be compromised and any placements are unlikely.

What is the cost of distributing my music with Africori?

There are absolutely no upfront costs involved in distributing your music with Africori. Rather, we work on a revenue share whereby we take a commission of revenues which your music earns.

What is a UPC?

A UPC (Universal Product Code) or EAN (International Article Number) is a unique code used to identify a product, such as an album, single or ringtone. If you don't have these yourself, just leave this field blank in your metadata sheet when submitting a new release and we will assign for you.

What is an ISRC?

ISRC means International Standard Recording Code (ISRC) and it is the international system for the identification of recorded music and music videos. Each ISRC is a unique identifier that can be permanently encoded into a recording or music video. Encoded ISRCs automatically identify recordings for payments from digital stores and services. Again, if you don't have your own ISRCs we can assign for you.

What format can my artwork be in?

We require a high resolution JPEG, with minimum dimensions 1500 x 1500 pixels and resolution 72 dpi. The quality cannot be blurry, pixelated or misaligned. No social media logos, store logos (iTunes, Spotify), or website addresses are allowed. There should be no reference to the physical or digital product, or pricing or pornography, and the artwork should not be misleading (e.g. featuring an artist who does not appear on the release).

What qualifies as an 'Explicit' track?

An explicit track is one that has curse words or language or art that is sexual, violent or offensive in nature.

IMPORTANT: If the content of your release is determined to be explicit by iTunes (this includes artwork) and is not marked as "explicit," your release may be hidden from sale in the store.

What are Downloads and Streams?

Downloads are audio files which are purchased from stores, such as iTunes and Amazon, and remain on your device for on-demand playback.

Streaming services, such as Spotify, Deezer and YouTube, are platforms which allow users to play audio from directly within the service without any download taking place to your device. This type of playback is called a 'stream'. When you are streaming music, you are able to listen to the audio but will not own a copy of it.



What is required from me as an artist/label for marketing purposes?

In order for us to successfully secure banner and playlist placements and editorial coverage on stores, we require a number of marketing assets and documents. This includes a biography, electronic press kit (EPK), press release, press summary (online/print/TV/radio), above/below the line marketing strategy, promotional press shots, layered .psd/Photoshop file of the release art.

How can I create an artist profile within stores?

Some stores and streaming services allow artists to create official profile pages, such as Spotify and Apple Music. These are a good way to develop your fanbase on the stores and regular activity on these can help you secure better marketing placements for your new releases. We can help you set these up; we'll need you to send a high resolution profile picture, short bio (max. 200 words) and social media links.

Can I choose at which price I want to sell my music?

Yes, absolutely. We have a wide range of track and album prices. Please state your desired price when submitting your release, or speak to your account manager for more information.



How should I choose my release date?

The globally approved day for release dates of digital music is Friday. Beyond this, we ask you to submit new releases a minimum of 3 weeks in advance. When choosing your release date, make sure you consider the promotional strategy around the release from all parties involved (artist, label, producer, featuring artists etc.) and make sure necessary communications are in place to announce the date.

What is a 'Pre-order'?

A pre-order is a feature offered by some download stores, such as iTunes and Amazon, which allow you to make a forthcoming release available for purchase on stores before its release date. Customers will be able to see the artwork, tracklist and to purchase the album in advance, but will not be able to download the audio until the release date.

Pre-orders are useful for a couple of reasons:

  • You can generate a link, which can be used in your promotions and is useful for building hype around your release before the release date.
  • Pre-order sales count towards your Week 1 sales total, meaning you have a better chance of your release charting.

To set up a pre-order, just ask your Account Manager or email

What is an 'Instant Gratification Track'?

An Instant Gratification Track, or IGT, is a feature offered by iTunes and Apple Music which relates to releases on pre-order (see above). If your album is available for pre-order, individual tracks will not be available to download or stream until release day unless you set these up as Instant Gratification Tracks. An IGT allows people to download/stream a certain track before the full release is available. It acts as a good tool to promote the release in the run up to your release date, and means the IGT can begin to chart and be placed in playlists before the release is out.

How can I get links to my music on stores?

We will send you a collection of links on release date. If you have a pre-order set up, we will send you this link on the date the pre-order goes live. Please note: not all the stores generate links and some stores have slower ingestion times than others, so links can be delayed.

Does Africori monetise my music and videos on YouTube?

Yes, there are three revenue streams on YouTube:

  • Sound recordings: Any videos on YouTube, either your own or third party, which contain your audio will be automatically monetised. This means we will monetise all views on these videos.
  • Videos: We can monetise all your official videos (music videos, lyric videos, behind the scenes, etc.), either on your official artist channel or on the Africori channel. For more information on partnering, speak to your Account Manager
  • YouTube Red: This is YouTube's official subscription service. Your music will automatically be delivered to the service as Art Tracks (or 'packshots') to be available in these territories.



When will I receive royalty reports?

Statements are issued on a quarterly basis and will be sent out within 60 days following the end of period, e.g. Q1 (Jan-March) will be due at the end of May.

When will I get paid?

If you earn at least $100 in one quarter, you will be due payment. If you earn less than $100, your balance will be carried over to the next statement. Please ensure we have your most up to date banking details.

Can I access analytics on my music's performance?

Yes. Once you've distributed your first release with us, you will be given access to our reporting and analytics dashboard where you will be able to view daily trends from some stores and services, and historic monthly and quarterly statements.



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