SERVICES

Distribution

Sell your music on all the stores that matter

We deliver music to over 200 outlets in Africa and around the world. Our worldwide distribution network includes a diverse selection of digital download stores, such as iTunes, Amazon and Google Play, audio and video streaming services, such as Spotify, Deezer and YouTube, and mobile services, such as Rancard and Tavoom. Take a look at the full list of stores.

Experts in the African market

On average, 70% of all music consumed in Africa is local. Our expertise in the African market can help you maximise the money your music earns from the people who appreciate it most, while our infrastructure across the continent makes us perfectly placed for working closely with all our artists.

Move with mobile – reach African audiences other distributors can’t

With over 90% of music consumption in Africa coming from mobile devices, we understand the need to get your music on the services that reach this audience. We have direct relationships with and deliver to numerous mobile stores, apps and telecom operators working in Africa, meaning your music will be available to huge new audiences.

Fast, clean and stress-free

From audio re-encoding and metadata ingestion, to image cleaning and catalogue preparation, we take care of the whole digitisation process. Getting your music in stores and selling with Africori is easier than ever.

No upfront costs

Start selling your music with us for absolutely no initial cost. Sign up for worldwide digital distribution with Africori today.

Licensing

Get your music placed in TV & commercials

An ever-increasing demand for media and the explosion in opportunities online and via mobile mean that, from TV and radio broadcasts to commercials and video games, the demand for music is greater than ever before.

World-leading synch licensing platform

We provide non-exclusive sync licensing support to our artists and label partners. Record labels and artists that partner with us benefit from our creative and well-connected licensing team. Our licensing department works with top music supervisors, ad agencies and game developers to license songs from the catalogue. We operate the leading synch licensing platform in Africa, working with many agencies and brands on the continent.

Video syndication for music videos

We have also structured video syndication opportunities for your music videos. We have access to many TV channels and new digital video services in Africa and around the world, helping your videos reach new audiences across Africa and generating new revenue streams.

Visit the Africori Synch platform

Collection

We chase the money you’re owed

With new digital music services launching almost by the day, and with the usage of music increasing worldwide, the number of income opportunities is increasing for artists and writers. But more revenue streams mean a big increase in complexity.  Tracking the performance of your music worldwide and making sure that it is being accurately reported requires state of the art technology and a dedicated team of experts.

Get revenues from publishing & neighbouring rights

Africori offers artists and producers the opportunity to generate new incomes such as publishing and neighbouring rights from the exploitation of your music and videos on digital platforms, radios and on YouTube.

Transparent and thorough

Our team pro-actively detects missing income, scans statements for deviations and follows-up with the income sources in order to ensure writers and artists are paid accurately.

The new frontier

Working closely with new digital stores and collecting societies in Africa, we are perfectly positioned to collect the growing revenues from the continent.

ABOUT US

With local teams on the ground, we’re on hand to offer all the support you could need
for getting your music in digital stores as quickly and seamlessly as possible.

With offices in Johannesburg, Lagos and London, and representatives in Zimbabwe, Zambia, Malawi, Tanzania, Ghana, Uganda and Rwanda, Africori is the leading digital music company for artists and labels in Africa.

We offer distribution and licensing services to hundreds of artists and labels, serving everyone from young, aspiring independent artists to world-renowned labels.

Our team is comprised of versatile, passionate people from a range of disciplines within the music business. On board we have marketeers, business developers, A&Rs, journalists, producers, DJs, and technical officers, all of whom – despite their hugely varied tastes – are drawn together by their passion for the music.

FAQ

GENERAL

Which stores does Africori distribute to?

We deliver to a large network of stores and services across Africa, including MTN Music+, Tecno BoomPlay, Vodacom V Live, as well as all the major international services such as iTunes, Spotify, YouTube and Google Play. A full list can be found here.

How do I submit music to Africori?

Once you have signed up, you will be assigned a designated account manager who will handle all your new releases. You can also email submissions to music@africori.com. We need you to submit assets in the following formats:

  • Audio: 44.1kHZ WAV (16 bit)
  • Artwork: High resolution, min. 1500 x 1500
  • Metadata: completed template
How long does it take to get my music online?

We ask for a minimum of 3 weeks notice for all new releases. This allows us enough time to process the release, deliver to stores, and arrange promotions with stores ahead of release date. In cases of emergency, we can help with faster deliveries, but please note that our marketing efforts will be compromised and any placements are unlikely.

What is the cost of distributing my music with Africori?

There are absolutely no upfront costs involved in distributing your music with Africori. Rather, we work on a revenue share whereby we take a commission of revenues which your music earns.

What is a UPC?

A UPC (Universal Product Code) or EAN (International Article Number) is a unique code used to identify a product, such as an album, single or ringtone. If you don't have these yourself, just leave this field blank in your metadata sheet when submitting a new release and we will assign for you.

What is an ISRC?

ISRC means International Standard Recording Code (ISRC) and it is the international system for the identification of recorded music and music videos. Each ISRC is a unique identifier that can be permanently encoded into a recording or music video. Encoded ISRCs automatically identify recordings for payments from digital stores and services. Again, if you don't have your own ISRCs we can assign for you.

What format can my artwork be in?

We require a high resolution JPEG, with minimum dimensions 1500 x 1500 pixels and resolution 72 dpi. The quality cannot be blurry, pixelated or misaligned. No social media logos, store logos (iTunes, Spotify), or website addresses are allowed. There should be no reference to the physical or digital product, or pricing or pornography, and the artwork should not be misleading (e.g. featuring an artist who does not appear on the release).

What qualifies as an 'Explicit' track?

An explicit track is one that has curse words or language or art that is sexual, violent or offensive in nature.

IMPORTANT: If the content of your release is determined to be explicit by iTunes (this includes artwork) and is not marked as "explicit," your release may be hidden from sale in the store.

What are Downloads and Streams?

Downloads are audio files which are purchased from stores, such as iTunes and Amazon, and remain on your device for on-demand playback.

Streaming services, such as Spotify, Deezer and YouTube, are platforms which allow users to play audio from directly within the service without any download taking place to your device. This type of playback is called a 'stream'. When you are streaming music, you are able to listen to the audio but will not own a copy of it.

 

MARKETING

What is required from me as an artist/label for marketing purposes?

In order for us to successfully secure banner and playlist placements and editorial coverage on stores, we require a number of marketing assets and documents. This includes a biography, electronic press kit (EPK), press release, press summary (online/print/TV/radio), above/below the line marketing strategy, promotional press shots, layered .psd/Photoshop file of the release art.

How can I create an artist profile within stores?

Some stores and streaming services allow artists to create official profile pages, such as Spotify and Apple Music. These are a good way to develop your fanbase on the stores and regular activity on these can help you secure better marketing placements for your new releases. We can help you set these up; we'll need you to send a high resolution profile picture, short bio (max. 200 words) and social media links.

Can I choose at which price I want to sell my music?

Yes, absolutely. We have a wide range of track and album prices. Please state your desired price when submitting your release, or speak to your account manager for more information.

 

 

How should I choose my release date?

The globally approved day for release dates of digital music is Friday. Beyond this, we ask you to submit new releases a minimum of 3 weeks in advance. When choosing your release date, make sure you consider the promotional strategy around the release from all parties involved (artist, label, producer, featuring artists etc.) and make sure necessary communications are in place to announce the date.

What is a 'Pre-order'?

A pre-order is a feature offered by some download stores, such as iTunes and Amazon, which allow you to make a forthcoming release available for purchase on stores before its release date. Customers will be able to see the artwork, tracklist and to purchase the album in advance, but will not be able to download the audio until the release date.

Pre-orders are useful for a couple of reasons:

  • You can generate a link, which can be used in your promotions and is useful for building hype around your release before the release date.
  • Pre-order sales count towards your Week 1 sales total, meaning you have a better chance of your release charting.

To set up a pre-order, just ask your Account Manager or email music@africori.com.

What is an 'Instant Gratification Track'?

An Instant Gratification Track, or IGT, is a feature offered by iTunes and Apple Music which relates to releases on pre-order (see above). If your album is available for pre-order, individual tracks will not be available to download or stream until release day unless you set these up as Instant Gratification Tracks. An IGT allows people to download/stream a certain track before the full release is available. It acts as a good tool to promote the release in the run up to your release date, and means the IGT can begin to chart and be placed in playlists before the release is out.

How can I get links to my music on stores?

We will send you a collection of links on release date. If you have a pre-order set up, we will send you this link on the date the pre-order goes live. Please note: not all the stores generate links and some stores have slower ingestion times than others, so links can be delayed.

Does Africori monetise my music and videos on YouTube?

Yes, there are three revenue streams on YouTube:

  • Sound recordings: Any videos on YouTube, either your own or third party, which contain your audio will be automatically monetised. This means we will monetise all views on these videos.
  • Videos: We can monetise all your official videos (music videos, lyric videos, behind the scenes, etc.), either on your official artist channel or on the Africori channel. For more information on partnering, speak to your Account Manager
  • YouTube Red: This is YouTube's official subscription service. Your music will automatically be delivered to the service as Art Tracks (or 'packshots') to be available in these territories.

 

REPORTING & ANALYTICS

When will I receive royalty reports?

Statements are issued on a quarterly basis and will be sent out within 60 days following the end of period, e.g. Q1 (Jan-March) will be due at the end of May.

When will I get paid?

If you earn at least $100 in one quarter, you will be due payment. If you earn less than $100, your balance will be carried over to the next statement. Please ensure we have your most up to date banking details.

Can I access analytics on my music's performance?

Yes. Once you've distributed your first release with us, you will be given access to our reporting and analytics dashboard where you will be able to view daily trends from some stores and services, and historic monthly and quarterly statements.

 

 

We Work With

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Our Team

Our team lives music and is driven to help shape and grow the music industry in Africa.

Yoel Kenan, Founder & CEO

Yoel has over 25 years experience in the international music industry at senior executive level in the fields of A&R (Artist & Repertoire), marketing and business development at Universal, Sony-BMG and Mp3.com. Since 2005, Yoel has focused his attention on the burgeoning African music business, managing leading African artists, launching labels in South Africa and Nigeria, and developing music strategy for international brands and ad agencies. In 2009, Yoel founded Africori.

Neil Naidoo, Business Development (South Africa)

Neil oversees content acquisition and business development in South Africa, liaising with artists, labels, partners and brands to create new digital revenue streams and maximise opportunities for the Africori catalogue. Prior to joining Africori, Neil ran his own company managing South African songwriters and producers, placing music on various high-profile albums and commercials in South Africa and Europe.

Adam Tiran, Operations & Licensing (UK)

Adam oversees the distribution supply chain, artist and label liaison and digital marketing from our London office. He also handles licensing for the Africori catalogue. With a background in PR and journalism, Adam’s input extends to presiding over communications and creative opportunities. By night, Adam flies the flag for African dance music as a DJ and promoter around London.

Nicolas Winicki, Finance (UK)

Nicolas coordinates with our business partners and various offices across the continent. With a background in Finance and M&A experience, Nicolas provides Analytics and Finance for the group. Nicolas has been involved with Africori since its inception as an external advisor and is now fully part of the team.

Craig van Rensburg, Content Manager (South Africa)

Craig has worked with music in many different guises over the last 12 years, working in events, promotions, brand activations, as well as being a DJ and producer on the dance music circuit in South Africa. He brings an unyielding energy and overall understanding of the industry to his role as Content Manager, monitoring all incoming new releases, as well as handling administration for our publishing department.

Sam Haskins, Video Manager (South Africa)

As Video Manager, Sam oversees all incoming video content, channel management and ownership conflict resolution across YouTube, VEVO and other video platforms. His role also extends to artist and label relations and content acquisition. With a foundation in events management and marketing, Sam also moonlights as a DJ in the clubs of Johannesburg and further afield.

Goodwill Nkuna, Sales (South Africa)

Goodwill Nkuna, a sales veteran in the South African music industry, has extensive experience both in retail and the recording business, having worked for Musica, BMG (Sony Music) and Warner Music (Gallo). Goodwill has built a substantial network, ranging from record company executives, artists and producers, to music buyers and leading independent stores.

Nandi Mthimkhulu, Administration (South Africa)

Nandi brings a vast and varied experience of the local music business in South Africa, having joined Cool Spot Music, one of the country’s leading independent labels, in 2005. She provides support to the South African operation, administering the extensive catalogue, dealing with local radio stations and collecting societies.

Joseph Samuel, Content (Nigeria)

Joe has been involved in music promotion in Nigeria for the past 17 years, having worked with many of the country’s leading artists, including Yinka Davies, Daddy Fresh, Yellow Banton and Emete, and record labels Nation Africa and Orangootan. He has also worked on some of Nigeria’s top live events in stage management roles, most notably Star Mega Jam.

Titilope Adesanya, Communications (South Africa)

Nigerian-born, Johannesburg-based, Titi is first and foremost a passionate advocate for African music, whose foundations lie in radio production (VOW FM, Trans Africa Radio). Handling communications for Africori, she oversees editorial output, social media management, public relations and plugging services and partnerships.

DIGITAL MUSIC SOLUTIONS

Our Distribution Network

We supply these stores and services in Africa and internationally...

  Stores & Services – Africa

  • Akazoo
  • Apple Music
  • Cloud9
  • Deezer
  • Google Play Music
  • IMI Mobile
  • iTunes
  • Mdundo
  • Mkito
  • MTN Music+ (Nigeria)
  • Simfy Africa
  • Songa
  • Spinlet
  • Tecno Mobile BOOM Player
  • Trace Mobile
  • Waabeh
  • Vodacom (South Africa)
  • YouTube

Stores & Services –  Rest of the World

  • 7Digital
  • Acer
  • Akazoo
  • Amazon
  • Amazon Music
  • Amazon Prime Music
  • Artistxite
  • Aspiro Music
  • Apple Music
  • Axwave
  • Beat.no
  • CCI Distribution
  • CrowdTunes
  • Deezer
  • Dial by iam+
  • eMusic
  • Forest Incentives
  • FUHU
  • Global Radio
  • Google Play Music
  • Gracenote
  • Guvera
  • Hitparade
  • HMV
  • HTC One
  • IMI Mobile
  • iTunes
  • KKBox
  • Kobo
  • La Musica
  • Last FM
  • Mach by Mariposa
  • Mi Tracks
  • MixPixie
  • Moodagent
  • Musical.ly
  • MusicGraph
  • MusicKiosk NEC
  • MusicQubed
  • Omnifone
  • Onkyo
  • Open Live
  • Overmax
  • Playster
  • Pledge
  • PPL
  • QNX CAR
  • Raku
  • Rithm
  • Sainsburys
  • Simfy
  • Soundcloud
  • SoundExchange
  • Soundhound
  • Soundmouse
  • Spotify
  • StationDigital
  • Technics Tracks
  • The Overflow
  • Tonspion
  • Trebel
  • Triplay
  • Tunesat
  • Tunewiki
  • Vevo
  • YouTube
  • YouTube Red

Download our full partner list here

Contact Us