Boutique label services for Africa’s independent artistic community.
We deliver to a network of 200+ international and African platforms. With ten years in Africa, we understand the unique environment of the African market and have built the network to match it.
Our team have direct relationships with all the major stores and are experts in promoting African music on the continent and around the world. We’ll help you develop a sales and playlist strategy for your song release, set up your profiles and give you access to our state-of-the-art smartlink platform with complete DSP integration.
Our team of certified video experts will take care of your video content optimisation, YouTube channel management, ownership conflict resolution and music video submissions to TV stations.
Our powerful dashboard allows you to view your daily sales, streams and playlist data from the key platforms. Set up Campaigns to monitor performance and tweak your marketing activities, or deep dive into the details behind your audience.
From our platform afriquency, to extensive editorial and social media support, our in-house promotional services will give your release that extra boost, as we work to build your brand and audience together.
We’re well connected with the brands, ad agencies, producers and supervisors in need of African music. Our experienced deal makers will help you negotiate a fair fee for any usage of your music in publicity adverts TV, movies and games.
Our expert copyright management team has extensive experience of regional and international royalty registration and collection, and is well versed with the intricacies of the African publishing business.
From production and securing collaborations, to negotiating relationships with brands, we’re on hand to assist with those connections that can take your art to the next level.
We manage live bookings for select clients in Africa and around the world.
A selective approach with the artists and labels we choose to work with, in order to provide a bespoke, hands-on service. Our clients are the trendsetters, tastemakers and cultural innovators cementing Africa as a global source of inspiration.